IMPACT OF PUBLIC RELATIONS ON A CORPORATE ORGANISATION (A STUDY OF FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the population was picked amongst the internal and external publics of First Bank of Nigeria PLC Enugu Zonal Headquarters. Copies of questionnaire were administered to the respondents to elicit information that helped in the organisation of data and presentation. The researcher showed that public relations can help in uplifting the image of First Bank of Nigeria PLC Enugu Zonal Headquarters. The researcher recommended that First Bank of Nigeria PLC Enugu Zonal Headquarters should consult a public relations practitioner in dissemination of information to its publics.
Related Project Materials
HUMAN RESORUCE MANAGEMENT IN THE HOTEL AND CATERING INDUSTRY
ABSTRACT
The topic of the study is Human Resource Management in Hotel and Catering industry (A case study of Royal Palace Hotel Enugu). T...
CONSTRAINTS OF EFFECTIVE TEACHING AND LEARNING OF TECHNICAL EDUCATION
ABSTRACT
This study was carried out to examine the constraints of teaching technical education in secondary schools in E...
CUSTOMERS PERCEPTION OF EASE-OF-USE AND INTENTION TO PURCHASE AIRLINE TICKETS ONLINE
Background to the Study
The industry of information technology...
THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS
ABSTRACT
This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilev...
DESIGN AND IMPLEMENTATION OF EMPLOYEE MANAGEMENT SYSTEM
ABSTRACT
Over the years, paper-based system for information management has been carried out across most of business and organizational se...
THE ROLE OF BUDGETING IN PROJECT MANAGEMENT
THE ROLE OF BUDGETING IN PROJECT MANAGEMENT
The objectives of this research are to: (1) investigate the role of budgeting in project mana...
ASSESSMENT OF AVAILABILITY AND UTILIZATION OF INSTRUCTIONAL MATERIAL IN TEACHING OF BASIC SCIENCE
Background of the study
Technology advancements have pushed instructional resources, particularly projected and el...
EXAMINE THE RELATIONSHIP BETWEEN THE UNEMPLOYMENT RATE AND INFLATION IN NIGERIA,TESTING PHILIPS CURVE
Undoubtedly, parts of the macroeconomic goals which the government strives to achieve are the maintenance o...
DESIGN AND IMPLEMENTATION OF A COMPUTERIZED CHILD ABUSE DATABASE MANAGEMENT SYSTEM
BACKGROUND OF THE STUDY
The rising violence against young people encompasses all forms of violence and affects persons aged 0 to 18. Chil...
THE IMPACT OF FINANCIAL ACCOUNTING ON INVESTMENT DECISION-MAKING
ABSTRACT
This study investigates THE IMPACT OF FINANCIAL ACCOUNTING ON INVESTMENT DECISION-MAKING, with objectives to understand the role...
